The Smartmile We Open To Change initiative

Imagine having the power to turn your deliveries into something positive impact, would you make it happen?
In the We Open To Change initiative we dedicate compartment doors to impact causes on an environmental and a social level. Failed deliveries are one of the main drivers
for CO2 emission in the last-mile. If we want delivery to turn greener we should change that.
We launched the initiative
to raise awareness for the possibility of green delivery, and make our world just that bit better. Our first Partner was: Eden Reforestation Projects.
We worked together for three years in total.

Planting trees is only a means to compensate for footprint; we’d rather inspire our customers and partners
to think with us about how to eliminate the footprint all together. We plant trees and work to minimise failed deliveries,
but may we suggest you visit our machines by bike? Sounds like a great plan doesn’t it?

#WeOpenToChange: Reforestation project
with Eden Reforestation Projects

Terrific Trees

We open to reforestation

We launched the first part of the #WeOpenToChange initiative in the Netherlands in collaboration with Eden Reforestation Projects. Every Smartmile Hub in the Netherlands includes one uniques door. We moved the campaign to Finland for a while too. We tracked every parcel passing through this door, whether that is a shipment, return or pick-up. Per transaction, the tree counter goes up and the Smartmile forest grows.


Reaching CO2 negativity with Lidl in Almere #WeOpenToReforestation

Offsetting 845 kg CO2 extra every month!

For this unique CO2 neutral location in Almere we wanted to expand the #WeOpenToChange initiative dedicating every single compartment to Reforestation. Feast your eyes on this temporary limited edition green branding for the machine that shows our joined dedication to sustainability. Working with Lidl in their sustainability goals puts us one step closer to realising our mission. 

What does this equal per month?
824 parcels transformed to trees
102,788 phones charged
3418,247 km in a standard vehicle

Green Friday to launch #WeOpenToChange

To kick-off #WeOpenToChange we turned Black Friday green.
By entering into a partnership with Eden Reforestation Projects,
we dedicated all compartments of seven Dutch delivery machines to reforestation,
marking the start to our long-term sustainable initiative. 

At the start, the campaign was refferred to as Open Doors and Duurzame Deurtjes.